Our Work

PayScale

CONTENT AT SCALE

When PayScale asked us to deliver a volume of content to support a new mid-funnel, verticalized strategy, we were up for the challenge, delivering more than 30 targeted pieces in under 60 days.

We created tightly coordinated packages of demand generating content tailored to each vertical, including infographics, animated infographics, eBooks, digital ads, sales guides and videos.

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SAP Concur

partner marketing impact

Channel marketing has unique challenges. Two distinct audiences... to- and through-marketing. But when done well, like the team at SAP Concur does, the result is happy partners AND more revenue.

As a long-term partner, we have managed and produced one of the longest-running newsletters in company history and built collections of content to support the vast partner network.

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Legwork

EXPLAINER VIDEO and Digital Campaigns

Legwork was looking for a way to explain their all-in-one client management software to dentists. We created an explainer video that walks through the benefits of the Legwork platform for both the patient and the dentists. This video was a starting off point for the creation of various digital campaigns promoting their solution.

View the video.

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Zemax

Demand & content strategy

Zemax was looking for a way to reach optical engineers at greater scale. We developed a lead generation strategy that included a combination of content, nurture campaigns, events and PPC that drove 120% of their annual lead goal.

“Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know that they have thought through every detail and your content will be perfectly tailored to your goal and your audience.”

Lisa Bukowitz

Marketing Director, Zemax

"Content Matterz has served as an extension of my marketing team for two years now, and together, we’ve accomplished a lot! From developing a new slide library for field enablement, to launching newsletters in APAC and EMEA, to publishing whitepapers that have helped establish our thought leadership and broadened our reach in new industries – Cara and her team have been effective in both copywriting and design. And the results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads for a whitepaper."

Rowena Kelley

Sr. Manager, Platform Partner Marketing, SAP Concur

"We have really enjoyed our work with you and your team. You guys are highly valued around here."

Korey Korfiatis

CEO, Legwork

“I had high expectations for the content for our new vertical content campaign and Content Matterz exceeded them all. The sky is the limit for how this campaign will perform with personalized assets like these. Plus our sales team is prepped with enablement tools that allow them to seamlessly continue the prospect journey.”

Nichole Marsano

Vice President, Demand Generation, PayScale

Our work

You're looking for results. It's why you're here, amiright?

Great content. Increased demand. Measurable growth. We’re proud of our track record of generating results for clients – and we’d like to share some examples.