OUR WORK FOR

PayScale

VERTICAL STRATEGY AND CONTENT

When PayScale asked us to deliver a volume of content to support a new mid-funnel, verticalized strategy, we were up for the challenge, delivering more than 30 targeted pieces in under 60 days.

We created tightly coordinated packages of demand-generating content tailored to each vertical, including infographics, animated infographics, eBooks, digital ads, sales guides and videos.

OUR WORK FOR

SAP Concur

PARTNER MARKETING IMPACT

Channel marketing has unique challenges. Two distinct audiences… to- and through-marketing. But when done well, like the team at SAP Concur does, the result is happy partners AND more revenue.

As a long-term partner, we have managed and produced one of the longest-running newsletters in company history and built collections of content to support the vast partner network

OUR WORK FOR

Legwork

EXPLAINER VIDEO AND DIGITAL CAMPAIGNS

Legwork was looking for a way to explain their all-in-one client management software to dentists. We created an explainer video that walks through the benefits of the Legwork platform for both the patient and the dentists. This video was a starting off point for the creation of various digital campaigns promoting their solution.

As a long-term partner, we have managed and produced one of the longest-running newsletters in company history and built collections of content to support the vast partner network

OUR WORK FOR

Zemax

DEMAND AND CONTENT STRATEGY

Zemax was looking for a way to reach optical engineers at greater scale. We developed a lead generation strategy that included a combination of content, nurture campaigns, events and PPC that drove 120% of their annual lead goal.