Direct mail marketing strategy
There’s nothing like receiving a little something special in the mail to inspire your buyer to take notice.
B2B direct mail campaigns make a tangible impression.
If you think direct mail is old-fashioned, you should know that recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of content.
Avoid the inbox clutter altogether and reach your audience in a more tangible way. Direct mail is also highly effective for account-based marketing programs. We’ll help you create the optimal direct mail marketing strategy and the corresponding pieces needed to drive awareness and results.
Campaigns ideas to create an impact include:
- Send a coffee card to webinar attendees
- Send a video in a brochure — yes this can be done!
- Send a thank you package after a demo
- Send something weird to get their attention. We once sent duct tape (true story)
WHAT OUR CLIENTS ARE SAYING
Get B2B content marketing that makes the connection
Ready to help your customers feel seen with strategic content that hits when and where they need it most?