Everything Matterz

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video marketing

The stats you need to help drive your next social media strategy

One important facet of social media planning and strategy is knowing who (in a demographic sense)...

Three hot trends for B2B social media videos in 2021

In 2021, video is one of the most effective ways of marketing on social media - and B2B companies...

6 ways small companies can market like the big guys

Small companies often get inferiority complexes. It looks kind of like this:

Video marketing is important, and here’s why

If you feel like video is everywhere, well, it is. And there’s a good reason for it – according to...

Three ways to effectively use your marketing personas

Creating marketing personas can be a fun exercise. You get a chance to really dive into who makes...

Account based marketing - what it is and should you be doing it?

First thing’s first- what even is account based marketing?