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strategic foundations

Why your marketing content isn’t working

There’s nothing more disappointing as a marketer than working hard on a campaign only to fall short...

The ultimate guide to repurposing content (AKA the Turkey Dinner)

It takes a lot of time, energy, and resources to feed the content marketing machine. And yet, feed...

How to repurpose marketing content for specific industries

Are you ready to turn your marketing strategy up a notch? Take your content repurposing a step...

Recalibrate your buyer personas in times of change

Change is a constant, but lately it’s been a bit extra. And chances are, your target audience might...

Three ways to effectively use your marketing personas

Creating marketing personas can be a fun exercise. You get a chance to really dive into who makes...

Account based marketing - what it is and should you be doing it?

First thing’s first- what even is account based marketing? 

4 reasons targeting the C-Suite is a losing marketing strategy

Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often...

4 reasons leads don’t matter

We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads...