social proof Archives - Content Matterz

Need social proof? Start with a case study

by Nicole Proctor | Jul 12, 2022 | Content

Ah, case studies, one of the most useful and versatile forms of social proof for businesses. Literal content goldmines that outline the exact problem a product or solution solves, explain how said company went about fixin’ the issue, and most importantly, the results,...

Where’s Your Proof? How social proof boosts B2B sales

by Chloe Nichols | Jul 7, 2022 | Content

Social proof is a powerful tool. It gives credibility to prospects, current customers and even your employees. But how can businesses generate social proof, and what is the best way to use it? Who better to ask than our very own client, Bryan Rutberg of 3C...

The tea on testimonials: Why modern marketing relies on them.

by Content Matterz | Jun 23, 2022 | Content

Consider your next purchase. Whether it is a vehicle or a hair brush, you want to know if it works…and works well. Do you trust the “Take our word for it!” sales pitch? Or do you scour the internet for tried-and-true customer reviews? Roughly 95% of us will do the...

5 social proof assets marketers use to move prospects through the sales funnel

by Amber Maechler | Jun 21, 2022 | Content

The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to want to do what we see others doing. When marketers seek to influence buyers into action, some of the most powerful messages convey that their peers, idols or gurus are...

What is social proof and how does it apply to the B2B SaaS world?

by Content Matterz | Jun 15, 2022 | Content

Humans have always depended on fitting in for survival, and this instinct for acceptance is why social proof is an essential part of brand success. So what is social proof? Why is it important? And how can B2B SaaS companies incorporate it into their marketing...

Need social proof? Start with a case study

Where’s Your Proof? How social proof boosts B2B sales

The tea on testimonials: Why modern marketing relies on them.

5 social proof assets marketers use to move prospects through the sales funnel

What is social proof and how does it apply to the B2B SaaS world?

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