Your B2B company needs a blog. Here’s why.

Your B2B company needs a blog. Here’s why.

If you’re a B2B company, you may be hesitant to start a blog. Depending on your niche, you may not feel like a blog is relevant to your business or will add value to your company. Maybe you’re not confident enough in your writing, or maybe you don’t think you have...
How to build brand awareness with SEO

How to build brand awareness with SEO

According to HubSpot’s 2021 State of Marketing Report, marketers say the number one goal for their campaigns is to generate brand awareness. They also report that one of the most important ways for them to measure the success of their content marketing strategy...
Blog syndication: SEO killer or exposure boon?

Blog syndication: SEO killer or exposure boon?

We all want more exposure for our blogs. Why else do we write them? So syndication can seem like a no-brainer. Of course, you want to publish on a site that gets thousands more views than your own does. But before you jump in with two feet, make sure you’re...
Why corporate blogs suck so much

Why corporate blogs suck so much

Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail...