Building a content strategy around your marketing budget
For marketers, aligning goals with a budget is paramount to the process—if you want to improve your...
Posts about
SaaS Marketing
Want to write a better blog? Hook your audience from the opening sentence
The opening sentence to a blog post, or really anything — a speech, paper, email, etc. — is the...
When to swipe right (or left) on a content agency
To quote Pat Benetar’s sage and timeless anecdote, “Love is a battlefield.”
Marketing a B2B tech company without a map? Why content needs to match your buyer’s journey
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s...
Transparency matterz: Why content marketing agencies should display pricing on their websites
As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done...
What kind of marketing agency do you need?
The first step to choosing a marketing agency is to understand what type of marketing agency you...
How to weather recession fears and budget cuts as a tech marketer
These days, when you log on to LinkedIn it can feel bleak. Amidst economic uncertainty, many...
Cara McDonald shares how to be successful with SaaS marketing
As a copywriter working with a variety of clients, I constantly pull from my (many) varied...