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marketing tools

5 social proof assets marketers use to move prospects through the sales funnel

The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to...

6 ways to improve your team’s marketing productivity

When we hear the word productivity, we typically think “more work.” But the actual goal of being...

The essential marketing tools ‘starter pack’

As a professional in a marketing role, you are often asked to be the jack-of-all-marketing-trades....

3 tips for managing a marketing content calendar

Marketing is a lot like juggling, there are many balls in the air at one time, and making sure one...

How to build brand awareness with SEO

According to HubSpot’s 2021 State of Marketing Report, marketers say the number one goal for their...

How to hire freelance marketing talent

Whether you are in a bind or in need of specific (temporary) expertise, hiring a freelancer can...

Email marketing: Which metrics matter (and which don’t)

While it may feel like social media and digital advertising get all the hype these days, the...

4 tips for effective marketing campaign follow-up

Congratulations! You’ve created and executed an amazing marketing campaign. And, while I’d like to...

Yes, hiring a marketing agency is beneficial. Here are 5 reasons why.

There may come a time when your marketing team needs a little extra help to complete a big project...