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marketing tools

The essential marketing tools ‘starter pack’

As a professional in a marketing role, you are often asked to be the...

3 tips for managing a marketing content calendar

Marketing is a lot like juggling, there are many balls in the air at one time, and making sure...

How to build brand awareness with SEO

According to HubSpot’s 2021 State of Marketing Report, marketers say the number one goal for...

How to hire freelance marketing talent

Whether you are in a bind or in need of specific (temporary) expertise, hiring a freelancer can...

Email marketing: Which metrics matter (and which don’t)

While it may feel like social media and digital advertising get all the hype these days, the...

4 tips for effective marketing campaign follow-up

Congratulations! You’ve created and executed an amazing marketing campaign. And, while I’d like...

Yes, hiring a marketing agency is beneficial. Here are 5 reasons why.

There may come a time when your marketing team needs a little extra help to complete a big...

5 facts about Gen Z and why they matter for your marketing

As Gen Z enters the market, we’re learning more about them as consumers. Turns out, they’re...

Find the best social media platform for your business (in 3 steps)

We’ve talked quite a bit about social media these days, from the hottest trends in video to some...

Three hot trends for B2B social media videos in 2021

In 2021, video is one of the most effective ways of marketing on social media - and B2B...