lead generation Archives - Content Matterz

4 unique ways to generate marketing qualified leads

by Content Matterz | Jul 27, 2021 | Content

As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but this can sometimes be easier said than done. There is a lot of noise out there, and we are all fighting for the attention of our prospects. This leads to the question, how do...

4 tips for effective marketing campaign follow-up

by Content Matterz | Jul 6, 2021 | Content

Congratulations! You’ve created and executed an amazing marketing campaign. And, while I’d like to say that your work here is done, that is not quite the case. Now comes the time for the all- important post campaign follow-up. This means rolling up your sleeves and...

4 reasons leads don’t matter

by Cara McDonald | Feb 12, 2014 | Content

We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of...

4 unique ways to generate marketing qualified leads

4 tips for effective marketing campaign follow-up

4 reasons leads don’t matter

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