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The ultimate sales kickoff guide for marketers

The ultimate sales kickoff guide for marketers

by | Dec 6, 2021 | Content

It’s a busy time of year for marketers, especially those of us that are tasked with planning a sales kickoff (or SKO). To make your life easier, we’ve compiled our tips — including ideas for SKO themes! — and agenda items to get you started. First, however, let’s make...
3 event trends to look out for in 2022

3 event trends to look out for in 2022

by | Oct 28, 2021 | Content

We are more than halfway through our second year of a global pandemic and the event industry is finally picking up steam. We can physically mingle again! And we are actually getting pretty good at the health and safety thing. But that’s not all we have to look forward...
How to repurpose conference marketing content

How to repurpose conference marketing content

by | Oct 27, 2021 | Content

Congratulations! You’ve put together an incredible conference with stellar turnout. After all that hard work, you’re ready to kick back and toast to a job well done. Not so fast… After your event is over, there are still ample opportunities to generate engaging...
The why and how of post-event evaluations

The why and how of post-event evaluations

by | Oct 20, 2021 | Content

You’ve pulled off the event, you’ve sent the surveys and you’ve even done your post-event marketing. Excellent! But before you sit back and relax, there’s at least one more thing you need to do: your post-event evaluations. This includes not only reviewing survey data...