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Event marketing

The ultimate sales kickoff guide for marketers

It’s a busy time of year for marketers, especially those of us that are tasked with planning a...

3 event trends to look out for in 2022

We are more than halfway through our second year of a global pandemic and the event industry is...

The why and how of post-event evaluations

You’ve pulled off the event, you’ve sent the surveys and you’ve even done your post-event...

How to repurpose conference marketing content

Congratulations! You’ve put together an incredible conference with stellar turnout. After all...

Post-event marketing: How to keep attendees engaged after an event is over

Events, whether virtual or in person, are a big part of the business world. There’s no denying...

2021: The year of… really, another webinar?

Webinars and other “virtual events” were a novelty at the beginning of the pandemic, but fatigue...

How to ensure your virtual SKO is leaving a (good) lasting impression

Sales Kick Offs (SKOs) are getting a bit of a makeover this year, as many are going to be...

15 ways to use Snapchat for B2B marketing

It’s real. I know, we marketers have to give social platforms some time before we invest a bunch...

The introvert’s guide to working an event

So you’ve got a big event coming up… ahem Dreamforce starts today! You know you need to rock it....