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branding

Marketing a boring brand? Let content do the heavy lifting.

There once was a boring brand that needed to find a way to stand out in a competitive market. They...

4 reasons targeting the C-Suite is a losing marketing strategy

Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often...

In honor of the creativity and originality of Prince and Bowie

Prince. Bowie. It’s a sad year for music fans and all around fans of creativity and originality....

It’s Mobilegeddon! Are you ready marketers?

Today is D-day for marketers and companies world-wide. Ok, that may be a tad over-dramatic, but...

Stop wasting time driving traffic to your website

Total heresy, right? This is marketing 101, you spend lots of money to drive people to your...

10 marketing no-nos to quit cold turkey in the New Year

Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your...

Monday matters: Stinky cheese

I recently re-read Who Moved My Cheese by Spencer Johnson. I read it when it first came out about...

Storytelling rules the early CLIO Awards

This is the week of the 55th Annual CLIO Awards. The CLIO Awards is the world’s most recognized...

If Game of Thrones characters were brands, which ones would they be?

HBO recently kicked of the long-awaited fourth season of Game of Thrones. Yippee! The show’s...

Monday matters: Nailing brand uniqueness

Monday is a great time to think big picture. You’re fresh from some rest (hopefully) and not yet...