Building a content strategy around your marketing budget
For marketers, aligning goals with a budget is paramount to the process—if you want to improve your...
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Want to write a better blog? Hook your audience from the opening sentence
The opening sentence to a blog post, or really anything — a speech, paper, email, etc. — is the...
When to swipe right (or left) on a content agency
To quote Pat Benetar’s sage and timeless anecdote, “Love is a battlefield.”
Marketing a B2B tech company without a map? Why content needs to match your buyer’s journey
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s...
Transparency matterz: Why content marketing agencies should display pricing on their websites
As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done...
What kind of marketing agency do you need?
The first step to choosing a marketing agency is to understand what type of marketing agency you...
How to weather recession fears and budget cuts as a tech marketer
These days, when you log on to LinkedIn it can feel bleak. Amidst economic uncertainty, many...
Copywriter or Agency: Finding the right fit for your content strategy
As content writers, we are charged with finding an idea that is not only creative but drives an...
Why outsourcing is the best-kept secret of high-performing marketing teams
“Why aren’t we doing more [insert video, podcasts, social media, long-form content, etc.]?” Are you...
How to convince your boss to let you hire a content marketing agency
These days, small and mighty marketing teams are often the norm. For busy marketing managers that...