Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Make a splash: How to use AI to support your buyer’s journey
For this buyer’s journey-meets-AI blog, we’re going aquatic. Do you feel like AI showed up at the pool and won’t go away? If you’re on team, ‘welp, this is how it is now,’ this blog is for you. Today, we’re diving into the deep end of how to choose swim and use AI to...
What’s in a webinar? 5 marketing essentials
Looking for webinar essentials? At Content Matterz, we love working with our clients to produce engaging webinar content. Whether it’s helping our partner marketer friends train and educate users or repurposing a conference presentation into an available-on-demand...
Marketing AI strategy: What is your why?
AI requires strategy, especially when used for marketing. Let’s face it, there is a lot of temptation out there to just start using AI tools to do your work. So many promise efficiency, higher performance, better data, etc. And while that’s probably true, some thought...
Content marketing packages: The partner marketer’s new best friend
Partner marketing requires serving up the right content marketing packages at the right time for both ‘To’ and ‘Through’ content. It is possible to scrape together various collateral for each new partner or campaign. However, that’s not necessarily the best use of...
The best marketing assets for ‘to’ vs. ‘through’ marketing
There’s marketing, and then there’s partner marketing, where choosing the right assets for the right audience and the right channel takes serious sussing. Partner marketers aren’t simply marketing to prospects; they’re thinking about how to appeal to partners and...
Tips for helping employees get and stay organized
Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...
Relevancy in question: A copywriter’s take on AI
This article is the personal opinion of a Content Matterz employee on the subject of Copywriter AI and does not reflect the views of the Content Matterz organization. Hello, my name is Nicole. I’m an experienced marketing content writer who’s terrified of what...
How to use AI to learn about your target audience
You can use AI for target audience research and more. As many of us marketers know, going after a new target market requires quite a bit of work and energy. This process usually starts with research and interviews with prospects and can be lengthy and time-consuming....
This Valentine’s Day, marketer love is in the air
If you’re not a marketer, keep scrolling. Don’t worry, we’ll wait. Ok. Just marketers here? Let’s dig into our marketer love-fest. At Content Matterz, we love marketers (and love doing the work that lets you shine). We know you do so much for your organization, so...
3 cheers for marketing with introverts, your observation specialists
One super cool thing about marketing teams is that they can be composed of diverse individuals with varying talents, perspectives and experiences. You can have a room (or Zoom) full of introverts and extroverts, all trying to collaborate and work together — no easy...