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Everything you need to know about click through rates

We recently wrote about how some email marketing metrics matter more than others. One that shakes...

How to adapt email marketing to Apple's iOS 15 update

You’ve finally got your marketing strategy down to a science, and now Apple’s upcoming iOS 15 update

Email marketing: Which metrics matter (and which don’t)

While it may feel like social media and digital advertising get all the hype these days, the...

4 unique ways to generate marketing qualified leads

As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but this...

How to conquer the dreaded cold call email

Do the words “cold call” give you the shivers? Reaching out to cold prospects is not easy (and can...

Why your marketing content isn’t working

There’s nothing more disappointing as a marketer than working hard on a campaign only to fall short...

4 tips for effective marketing campaign follow-up

Congratulations! You’ve created and executed an amazing marketing campaign. And, while I’d like to...

The ultimate guide to repurposing content (AKA the Turkey Dinner)

It takes a lot of time, energy, and resources to feed the content marketing machine. And yet, feed...

How to repurpose marketing content for specific industries

Are you ready to turn your marketing strategy up a notch? Take your content repurposing a step...

How to repurpose content: Part 2

You’ve struck marketing gold – you created a piece of content that is killing it in SEO, bringing...