Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
How AI can help with inclusive marketing
Inclusive marketing is important. As marketers, we are particularly sensitive to ensuring that any of our organization's messaging is welcoming to all audiences. It can feel challenging and overwhelming to ensure everything that goes out into the abyss is welcoming to...
3 ways partner marketers can use video right now
As marketers, we all know video is the “it look” of the season. Usage from both end users and businesses has increased year over year. For partner marketers to be successful in this increasingly crowded space, video usage must be done intentionally and in a way that...
How a signature gifting can strengthen marketing relationships
These days, just about every company depends on customer loyalty. Standing out to prospects and partners has become more challenging than ever before. That’s why going the extra mile by adding a personalized touch can significantly enhance your relationships. As...
Meeting icebreakers without the cringe? Yes, please!
Meeting icebreakers. Those words alone are enough to make anyone cringe. But these little moments of creating a connection can go a long way toward establishing lasting relationships. I am the first one to admit that these little games trigger anxiety, but I do...
How to use signature gifting to strengthen partner relationships
These days, just about every company depends on customer loyalty. But partner marketers don’t just have to think about customer loyalty, they have to work hard to get partner loyalty, too. Standing out to partners has become more challenging than ever before. That’s...
Why webinars are gold for partner marketing
Ah, the partner marketer webinar. They are effective for marketing because they provide a platform to showcase expertise, engage with a targeted audience, and deliver valuable content in a more interactive and engaging format. Additionally, webinars can be easily...
Content questions answered: When to write a whitepaper
As a content marketing agency that partners with incredible B2B tech companies, there is one little question we hear often. Probably a bit more frequently than this copywriter cares for. Just kidding, of course. That question is, “Should we write a whitepaper?” Our...
Want to be better at your job? Get your ‘out of office’ on
As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...
Partner up! 4 co-branded content ideas to get sticky with partners and their customers
For partner marketers, partner activation and retention are big hurdles after acquisition. You need marketing collateral to help you remain top-of-mind and help ensure your partner's customers are comfortable using your product or solution. Co-branded content is an...
A partner marketer’s dilemma: Whose audience is it (B2B2B/C) anyway?
You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...