Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Building a content strategy around your marketing budget
For marketers, aligning goals with a budget is paramount to the process—if you want to improve your business, you need to allocate resources toward those goals. The question is: How do you strategize and plan around a budget? We’ll dive into our methods for working...
Why outsourcing is the best-kept secret of high-performing marketing teams
“Why aren’t we doing more [insert video, podcasts, social media, long-form content, etc.]?” Are you a marketer who’s ever been asked this by your leadership or sales department? Maybe you glance around you at other overworked team members or peek at your calendar with...
Tips for choosing a B2B tech marketing agency
Hiring a B2B tech marketing company is important If you've ever tried to find the right marketing agency for your tech company, you’ve likely realized a one-size-fits-all agency doesn’t always know how to create content for your customers. Your sales cycle is long,...
Manage marketer burnout: tips from our busy marketing team to yours
If your organization has lofty revenue goals it often means one thing for the marketing department — more work! From sales enablement collateral to website content to event materials, many marketers are spread thin trying to keep up with the demands of the business...
Copywriter or Agency: Finding the right fit for your content strategy
As content writers, we are charged with finding an idea that is not only creative but drives an exciting concept that audiences will find valuable. And then, when we’ve got the perfect idea, it’s time to puzzle together some words that make the vision pop. When it...
How to convince your boss to let you hire a content marketing agency
These days, small and mighty marketing teams are often the norm. For busy marketing managers that can mean balancing the demands of both your sales and marketing teams, keeping up with product updates, maintaining an active social media presence and a whole slew of...
Oh, what a year! Content Matterz greatest hits 2022 edition
It’s that time again! Spotify most-listened to playlists are circulating as Mariah Carey sings us home. Our days are short and nights are long but we’re all hunkering down to stay cozy and warm. Businesses are charging forward with a final initiative to close out the...
Content that dominated B2B SaaS marketing in 2022
Big data, social media and custom content. Oh my! Successful content marketing means two things: immediacy and customization. People want something specifically tailored to what they are looking for or interested in, and they want it now. SaaS audiences want to...
When it comes to your content, be more than a bystander
Marketing content support is important, and here's why. When you look at marathoners, there's a specific energy that's palpable before the race. People are helping you, cheering you on, and giving you water. Anyone can run a race by themselves and cross the finish...
Have you ever had a conversation that changed your life?
As communicators and marketing professionals, our task lists are long. From mastery of language and strategy to understanding everything we can about complex products, most folks in the content game will tell you — it ain’t easy. But you know what also isn’t easy?...
Marketing mumbo jumbo: breaking down definitions part 2
Welcome back! If you missed the first half of this two-part series on marketing jargon, go check that out now. (I think it’s a pretty great blog, but as the author of it I may be biased). In this blog, we are breaking down some more common marketing jargon you should...
Marketing mumbo jumbo: breaking down definitions part 1
Marketing automation, mobile optimization, middle of the funnel — common marketing jargon, oh my! In the wide world of marketing, you’re likely to come across some mumbo jumbo that marketers use. But what does it all mean? Maybe you’re a seasoned marketing veteran who...
Hiring your next marketer — A marketing agency perspective on hiring done right
Before your next marketing hire, read this first. As a marketing agency, one thing you might not expect us to say is that outsourcing your entire marketing effort to an agency is the wrong move. From Fortune 500s to startups, we’ve noticed one common theme: Our most...
Cara McDonald shares how to be successful with SaaS marketing
As a copywriter working with a variety of clients, I constantly pull from my (many) varied experiences across industries to dig into customer personas when writing. I physically picture everything from their day-to-day jobs to the pants they are wearing so I can draft...
Email marketing 101: The basics
Email marketing is (essentially) using email to get the word out about your company. It’s a different and more personable way to connect with your customers. Building campaigns or sending monthly newsletters can be a great way to keep your audience in tune with what...