Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Convince your team to accept agency help
Marketing teams have a lot on their plates. Between keeping up with industry trends, managing tight resources, and pushing for innovation, the workload can feel never-ending. The pressure to deliver results is real, and sometimes, even the most talented in-house teams...
Hiring a marketing agency can make you more successful as a CMO
As a chief marketing officer (CMO), the pressure is on. You are constantly expected to deliver measurable results and drive business growth. It also falls on you to craft a cohesive marketing strategy, manage a team of specialists, and demonstrate the return on...
How to prep for a successful marketing campaign
For content marketing that hits your targets, a successful campaign requires prep to align goals, expectations and strategies. Working with a dispersed team or external support? What you do before project kick-off can extend the value that your resources can provide,...
A guide to getting your B2B brand back on track
Has your B2B brand wandered off track? For tech companies, how your org presents to the world is everything. A strong, consistent brand can be the difference between attracting thousands of new customers and users or, unfortunately, going under. Brand evolution is...
So you inherited a marketing team. Now what?
Whether you just accepted the role of CMO or successfully survived a merger/acquisition and are transitioning into a marketing leadership role, congratulations! But before you go popping that champagne, there is probably one big elephant in the room we must address:...
What does it cost to hire a content marketing agency in 2025?
Content is THE essential element and foundation of any marketing strategy for most businesses. As a discipline, content marketing has exploded over the last few years — and for good reason. In the current digital landscape, B2B and B2C consumers alike are hungry for...
Is your marketing team prepared for the AI landscape?
At this point, we can all agree that marketing AI tools are here to stay. As this technology rapidly evolves, marketing teams find themselves in a sink-or-swim situation. Recent research reveals a stark reality — the AI skills gap is widening, and organizations that...
What marketers should do as they countdown to a new year
As marketers, it's bittersweet whenever we turn the corner into that final stretch. On the one side, the year is almost complete. These last two months are great for checking tasks off our to-do lists, reviewing how our campaigns have performed and bookmarking things...
Meet HubSpot Breeze: The recent AI-powered platform update
HubSpot is upping its technology game with the latest update, Breeze, a complete AI solution for its go-to-market platform. Announced during INBOUND 2024, this new AI solution promises to streamline marketing workflows, enhance customer interactions and make...
How commission-based strategies can complement your partner program
Partner marketing is a powerful way to extend your brand’s reach, tap into new customer segments and drive revenue. Alas, despite the best efforts of partner marketing teams, many B2B SaaS companies struggle to motivate their partners. Luckily, commission-based...