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How to hire freelance marketing talent

Whether you are in a bind or in need of specific (temporary) expertise, hiring a freelancer can...

Tips for managing employee burnout for marketers

It’s no secret that the last 18 months have taken a massive toll on everyone’s mental health....

How to budget for a marketing agency

It’s that time of year again, and we’re not talking about back-to-school. It’s budgeting season,...

Hiring a marketing agency? Here’s how to find the right one.

For internal marketing teams at businesses of all sizes, bringing in outside help through a...

Everything you need to know about click through rates

We recently wrote about how some email marketing metrics matter more than others. One that...

How to adapt email marketing to Apple's iOS 15 update

You’ve finally got your marketing strategy down to a science, and now Apple’s upcoming iOS 15...

Email marketing: Which metrics matter (and which don’t)

While it may feel like social media and digital advertising get all the hype these days, the...

4 unique ways to generate marketing qualified leads

As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but...

How to conquer the dreaded cold call email

Do the words “cold call” give you the shivers? Reaching out to cold prospects is not easy (and...

Why your marketing content isn’t working

There’s nothing more disappointing as a marketer than working hard on a campaign only to fall...