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The essential marketing tools ‘starter pack’

As a professional in a marketing role, you are often asked to be the jack-of-all-marketing-trades. From writing content to executing design and delivering the finished product to the right target market, it’s your job to make your CEO’s marketing dreams come true. Oh, and can you please do that quickly, beautifully, and on budget, too? Of course, you can! But only if you change your mindset.

No marketing professional should aim to be a jack-of-all-trades. Instead, you should become a jack-of-all-resources. That’s because if you know how to allocate resources efficiently and effectively, the work that needs to be done (and that would otherwise fall solely on your plate) gets lighter, moves faster, and is executed more professionally. The challenge is, it’s only when you’re equipped with the right tools and team that you can make real, measurable progress toward your marketing goals.

3 tips for managing a marketing content calendar

Marketing is a lot like juggling, there are many balls in the air at one time, and making sure...

Website content audits: What they are, why they matter, and how to do them.

If you have an online presence, you have content. In today's digital market, content is what...

3 event trends to look out for in 2022

We are more than halfway through our second year of a global pandemic and the event industry is...

The why and how of post-event evaluations

You’ve pulled off the event, you’ve sent the surveys and you’ve even done your post-event...

How to repurpose conference marketing content

Congratulations! You’ve put together an incredible conference with stellar turnout. After all...

Post-event marketing: How to keep attendees engaged after an event is over

Events, whether virtual or in person, are a big part of the business world. There’s no denying...

Your B2B company needs a blog. Here’s why.

If you’re a B2B company, you may be hesitant to start a blog. Depending on your niche, you may...

How to build brand awareness with SEO

According to HubSpot’s 2021 State of Marketing Report, marketers say the number one goal for...

SEO vs creative writing: When and why you should write a specific way

There are many buzzwords in the marketing world, but SEO is perhaps one of the buzziest. If...