Everything Matterz

Are eBooks a trend that’s over, or a marketing staple?

At the risk of dating ourselves, do you remember the hamster dance? Back in the 1990s, a digital revolution happened and everyday people—not just programmers and developers—gained access to the internet and all of the glorious, boogying rodent (and other) content available on it. Businesses soon turned to marketers to use the world wide web to share information about their company, products and services, and soon enough, eBooks became a favorite form of content.

Building a content strategy around your marketing budget

For marketers, aligning goals with a budget is paramount to the process—if you want to improve your...

Want to write a better blog? Hook your audience from the opening sentence

The opening sentence to a blog post, or really anything — a speech, paper, email, etc. — is the...

When to swipe right (or left) on a content agency

To quote Pat Benetar’s sage and timeless anecdote, “Love is a battlefield.”

Marketing a B2B tech company without a map? Why content needs to match your buyer’s journey

Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s...

Transparency matterz: Why content marketing agencies should display pricing on their websites

As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done...

What kind of marketing agency do you need?

The first step to choosing a marketing agency is to understand what type of marketing agency you...

How to weather recession fears and budget cuts as a tech marketer

These days, when you log on to LinkedIn it can feel bleak. Amidst economic uncertainty, many...

Manage marketer burnout: tips from our busy marketing team to yours

If your organization has lofty revenue goals it often means one thing for the marketing department...

Copywriter or Agency: Finding the right fit for your content strategy

As content writers, we are charged with finding an idea that is not only creative but drives an...