Are eBooks a trend that’s over, or a marketing staple?
At the risk of dating ourselves, do you remember the hamster dance? Back in the 1990s, a digital revolution happened and everyday people—not just programmers and developers—gained access to the internet and all of the glorious, boogying rodent (and other) content available on it. Businesses soon turned to marketers to use the world wide web to share information about their company, products and services, and soon enough, eBooks became a favorite form of content.