If you’re a B2B company, you may be hesitant to start a blog. Depending on your niche, you may not feel like a blog is relevant to your business or will add value to your company. Maybe you’re not confident enough in your writing, or maybe you don’t think you have enough time to add another project to your plate. Whatever the case may be, you’ve resisted blogging up until now.
But there’s no time like the present. Blogging is a great (and inexpensive) way to boost your company’s online presence, and there are many other benefits that come with blogging, too, like:
- Improved SEO
- Thought leadership
- Connecting with customers
- Content distribution
While these are by no means the only benefits offered by B2B blogging, they are some of the most important. We’ll discuss how each of these elements is supported by blogging and, hopefully, convince you to start your own blog today.
At Content Matterz, our talented team of writers will create blog posts on topics that are most important to your prospects and customers. We use a tone and voice that best represents your organization, generating authentic blog posts to generate leads. Check out what we’ve done!
Boost your website with SEO
We won’t lecture you on what SEO is and why it’s important, but we will tell you that blogging is a relatively cheap and easy way to improve your company’s online presence and generate more web traffic. This is especially the case when your blog is part of your website. With each blog post, you can include special keywords and phrases that are highly searched in order to ensure your blog and/or website shows up in a consumer’s organic search results. According to DemandMetric, blogging can lead to a 434% increase in indexed pages and a 97% increase in indexed links!
Blogging presents an excellent opportunity to dig into and address consumer pain points, answer common customer questions and showcase your knowledge on a particular subject (more on that next). Bottom line, blogging allows you to tailor your business content to what customers are looking for and then capitalize on that traffic.
Become a thought leader
You know that you are a leader and an expert in your field, and your clients certainly know it, but in order to expand and grow your business you have to make sure prospective clients and the online community have access to all that knowledge, too.
Blogging makes it possible for you to show what you know through writing. You can select topics that are important in your field, demonstrate your knowledge, and explain why your company is the best choice to handle that business. Keep in mind, this isn’t a one and done type of thing. Consistent writing on topics that are of interest to your audience will ensure you are top of mind with your clients and continuously grow your presence in search engines.
Connect with your customers and prospects
Consumer engagement is a huge draw of blogging as it serves as a direct line to your base.
Blogging is a surefire way to let customers know who you are through the tone and style of your writing, and also through the things you write about. As we just discussed, exhibiting thought leadership in your field is an important facet of blogging, but you can also use your blogging platform to speak about other topics and issues that affect your business, your clientele and the communities you serve.
Content distribution
Once you start blogging, you’ll have an influx of content. Great! So, what do you do with it? You distribute it.
When you blog, you don’t have to wait for people to find your content. You can promote it and send it out on other channels. Social media is a phenomenal tool for this, as you can link to your blog in your posts, generating your own traffic.
Your blog is also an opportunity to repurpose existing content. Have a whitepaper or eBook that’s been performing well? Pull out a chapter and republish it as a blog, then link back to the full content offering as your call to action at the end. Promoting your content through different channels, and different pages on your website, all helps to get as many eyes on your work as possible.
Had a false start? Now’s the time to get back on track
Whether you tried and failed at starting a blog, or you just haven’t attempted it yet, now’s the time to get on the blogging track. The ultimate goal here is to enhance your online presence and expand your brand. When it comes to the myriad benefits and the return on investment, blogging is an excellent opportunity that you should be taking advantage of.
Don’t know how to get started or need help with weekly blog posts? That’s where we come in! Contact us today to learn how we can help you keep your blog fresh.