It’s that time of year again! This month, marketing and sales teams are prepping for your annual sales kickoff meeting or SKO. This meeting is vital to securing a successful year in sales and solidifying your sales enablement strategy, but it can be tricky to get right.
Your SKO offers a rare opportunity to foster alignment between your sales and marketing teams and content plays a big part in the day’s activities. You will need content that helps run the event (agenda, presentations, etc.), as well as new and existing sales enablement content to help the sales team meet the year’s goals.