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Kelli McCloskey

What is social proof and how does it apply to the B2B SaaS world?

Humans have always depended on fitting in for survival, and this instinct for acceptance is why social proof is an essential part of brand success. So what is social proof? Why is it important? And how can B2B SaaS companies incorporate it into their marketing strategy?

What does a socially conscious B2B SaaS company look like?

Over the last few years, the concept of being socially conscious has become mainstream for the...

5 Types of Content You Should Have At Your Sales Kickoff

It’s that time of year again! This month, marketing and sales teams are prepping for your annual...

3 event trends to look out for in 2022

We are more than halfway through our second year of a global pandemic and the event industry is...

Three hot trends for B2B social media videos in 2021

In 2021, video is one of the most effective ways of marketing on social media - and B2B companies...

2021: The year of… really, another webinar?

Webinars and other “virtual events” were a novelty at the beginning of the pandemic, but fatigue...