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Content Matterz

Website content audits: What they are, why they matter, and how to do them.

If you have an online presence, you have content. In today's digital market, content is what makes the world go 'round. But things are changing all the time. Your business changes, the market changes, consumers change, so the way you present your brand with content will probably have to change, too. 

It is natural, then, to rack up a large library of content over time. With such a large volume of material, you may get to a point where you don’t even know what pieces you have and where to find them. 

Your B2B company needs a blog. Here’s why.

If you’re a B2B company, you may be hesitant to start a blog. Depending on your niche, you may...

SEO vs creative writing: When and why you should write a specific way

There are many buzzwords in the marketing world, but SEO is perhaps one of the buzziest. If...

Tips for managing employee burnout for marketers

It’s no secret that the last 18 months have taken a massive toll on everyone’s mental health....

How to budget for a marketing agency

It’s that time of year again, and we’re not talking about back-to-school. It’s budgeting season,...

How to adapt email marketing to Apple's iOS 15 update

You’ve finally got your marketing strategy down to a science, and now Apple’s upcoming iOS 15...