If you have an online presence, you have content. In today's digital market, content is what makes the world go 'round. But things are changing all the time. Your business changes, the market changes, consumers change, so the way you present your brand with content will probably have to change, too.
It is natural, then, to rack up a large library of content over time. With such a large volume of material, you may get to a point where you don’t even know what pieces you have and where to find them.