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Chloe Nichols

How to ensure your virtual SKO is leaving a (good) lasting impression

Sales Kick Offs (SKOs) are getting a bit of a makeover this year, as many are going to be virtual....

Time to spread a little cheer: 3 steps to a great company holiday card

The holiday season is right around the corner (literally), and one traditional item for most...

Video marketing is important, and here’s why

If you feel like video is everywhere, well, it is. And there’s a good reason for it – according to...

Whoops! Forgot that automated campaign was running…

I know marketers are busy creating campaigns and brand messaging around COVID-19. I also know there...

Resources for marketers navigating outreach during the coronavirus

For many in the marketing field, knowing how to communicate to customers, prospects and employees...

Considerations for communicating your brand during uncertain times

The COVID-19 pandemic has left many companies uncertain of how to communicate to both their...

Three ways to effectively use your marketing personas

Creating marketing personas can be a fun exercise. You get a chance to really dive into who makes...

How to use microcopy to interject personality and brand into UX

We’ve all heard the saying “the devil is in the details,” and for marketers, this rings true in...

Automating your social media? Here’s how to get started

As marketing technology and artificial intelligence gets smarter, there are more options available...

Can AI make your email marketing campaigns more successful?

Email marketing is no easy task. Especially given the amount of emails that cross your inbox...