Marketing is a lot like juggling, there are many balls in the air at one time, and making sure one doesn’t drop is part of the daily challenge (and the fun!). Using a project management tool can make life a lot easier and less stressful.
One tool that we think every marketer should use is a marketing content calendar. This visual representation of work allows you and your team to track content across promotional channels, as well as manage scheduling and publishing dates all in one place. However, marketing content calendars are only successful if they are used and managed effectively. With 2022 right around the corner, now is a good time to do a gut check on your content management system to make sure you are set up for success.