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Chloe Nichols

Are eBooks a trend that’s over, or a marketing staple?

At the risk of dating ourselves, do you remember the hamster dance? Back in the 1990s, a digital revolution happened and everyday people—not just programmers and developers—gained access to the internet and all of the glorious, boogying rodent (and other) content available on it. Businesses soon turned to marketers to use the world wide web to share information about their company, products and services, and soon enough, eBooks became a favorite form of content.

Want to write a better blog? Hook your audience from the opening sentence

The opening sentence to a blog post, or really anything — a speech, paper, email, etc. — is the...

How to weather recession fears and budget cuts as a tech marketer

These days, when you log on to LinkedIn it can feel bleak. Amidst economic uncertainty, many...

Where’s Your Proof? How social proof boosts B2B sales

Social proof is a powerful tool. It gives credibility to prospects, current customers and even your...

5 tips for event marketing

Event season is heating up! Regardless if you are doing an in-person, virtual or hybrid event,...

Three things you can do today to make your website more accessible

Are you making your brand truly accessible to everyone? In a recent blog post we discussed the...

Want to move up in marketing? Here are some tips to get you started.

Marketing is a dynamic and exciting field. The ever-changing landscape of the optimal ways to reach...

Marketing jobs are on fire and here’s why.

Employment during this global pandemic has been anything but normal. When the pandemic first...

3 tips for managing a marketing content calendar

Marketing is a lot like juggling, there are many balls in the air at one time, and making sure one...

The why and how of post-event evaluations

You’ve pulled off the event, you’ve sent the surveys and you’ve even done your post-event...