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Chloe Nichols

3 tips for managing a marketing content calendar

Marketing is a lot like juggling, there are many balls in the air at one time, and making sure one doesn’t drop is part of the daily challenge (and the fun!). Using a project management tool can make life a lot easier and less stressful. 

One tool that we think every marketer should use is a marketing content calendar. This visual representation of work allows you and your team to track content across promotional channels, as well as manage scheduling and publishing dates all in one place. However, marketing content calendars are only successful if they are used and managed effectively. With 2022 right around the corner, now is a good time to do a gut check on your content management system to make sure you are set up for success.

The why and how of post-event evaluations

You’ve pulled off the event, you’ve sent the surveys and you’ve even done your post-event...

Post-event marketing: How to keep attendees engaged after an event is over

Events, whether virtual or in person, are a big part of the business world. There’s no denying...

How to hire freelance marketing talent

Whether you are in a bind or in need of specific (temporary) expertise, hiring a freelancer can...

Hiring a marketing agency? Here’s how to find the right one.

For internal marketing teams at businesses of all sizes, bringing in outside help through a...

4 unique ways to generate marketing qualified leads

As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but...

How to conquer the dreaded cold call email

Do the words “cold call” give you the shivers? Reaching out to cold prospects is not easy (and...

4 tips for effective marketing campaign follow-up

Congratulations! You’ve created and executed an amazing marketing campaign. And, while I’d like...

How to repurpose marketing content for specific industries

Are you ready to turn your marketing strategy up a notch? Take your content repurposing a step...

How to repurpose content: Part 2

You’ve struck marketing gold – you created a piece of content that is killing it in SEO,...