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Cara McDonald

6 ways small companies can market like the big guys

Small companies often get inferiority complexes. It looks kind of like this:

15 ways to use Snapchat for B2B marketing

It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of...

The introvert’s guide to working an event

So you’ve got a big event coming up… ahem Dreamforce starts today! You know you need to rock it....

The one thing that’s ruining your relationship with sales

Hi marketers. You guys are awesome and I just want to start there. But we need to have a serious...

4 reasons targeting the C-Suite is a losing marketing strategy

Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often...

Why marketers are afraid of social media

Because it’s new. And yeah, I know, it’s not exactly a hot-off-the-presses thing anymore. But it IS...

In honor of the creativity and originality of Prince and Bowie

Prince. Bowie. It’s a sad year for music fans and all around fans of creativity and originality....

Is lead scoring like SO last year?

Wait what? Are you just now getting lead scoring up and running and actually making it work? If...

What will change in BTB marketing in 2016? Everything. (again)

Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really...

What is content marketing?

Since I started my own content marketing agency, I find myself needing to define content marketing...