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Brittany Hoedemaker

The ultimate sales kickoff guide for marketers

It’s a busy time of year for marketers, especially those of us that are tasked with planning a sales kickoff (or SKO). To make your life easier, we’ve compiled our tips — including ideas for SKO themes! — and agenda items to get you started.

How to repurpose conference marketing content

Congratulations! You’ve put together an incredible conference with stellar turnout. After all...

How to build brand awareness with SEO

According to HubSpot’s 2021 State of Marketing Report, marketers say the number one goal for...

Everything you need to know about click through rates

We recently wrote about how some email marketing metrics matter more than others. One that...

Email marketing: Which metrics matter (and which don’t)

While it may feel like social media and digital advertising get all the hype these days, the...

Why your marketing content isn’t working

There’s nothing more disappointing as a marketer than working hard on a campaign only to fall...

The ultimate guide to repurposing content (AKA the Turkey Dinner)

It takes a lot of time, energy, and resources to feed the content marketing machine. And yet,...

How to repurpose content: Part 1

We’ve given you 10 reasons why you should repurpose content in our last blog post, but then we...

10 benefits of repurposing content

We want to let you in on a major marketing life-hack: content repurposing. This is the process...

3 things in your marketing campaigns that will attract Gen Z customers

In our last post, we walked through some revealing statistics about Gen Z consumers, why they...