5 social proof assets marketers use to move prospects through the sales funnel
The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to want to do what we see others doing. When marketers seek to influence buyers into action, some of the most powerful messages convey that their peers, idols or gurus are already taking that action. Naturally, marketers can use monkey see, monkey do to influence buyers but how can a marketer paint a picture of what the other monkeys are doing these days? With great content!