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Big B2B content marketing strategies for even the small stuff

The B2B buying journey is stop-and-go. Reach your customers with marketing content that keeps them moving. 

SOME OF OUR AWESOME CLIENTS

Norton
Human Interest Logo
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WHO WE ARE:

We are a B2B content marketing agency

We believe the content that truly performs is the kind that meets B2B buyers exactly where they are in their journey. So we use AI-enabled research and language tools to uncover what your audience needs at every stage, then pair that intelligence with experienced strategists and creators who turn insight into polished “ooh-this-is-exactly-what-we-need” content.

Every Content Matterz deliverable is built with intention and backed by our core content values: accuracy, originality, impact, and clarity. Our content is amplified by technology, refined by humans.

Ready to get on board?

Let's Connect

FEATURED VIDEO

Our marketers are here for yours; especially when they need us most

Learn how we helped the marketing team at Dude Solutions transform their brand into Brightly and keep content moving with exceptional results.

 

Brightly shares their thoughts. 

How our B2B content marketing strategies land prospects for software companies

Human connection deserves proven strategy, and the right technology behind it. That’s where Content Matterz comes in.

We help B2B companies engage customers in the moments that matter most by combining authentic, insight-driven content with AI-enabled research, optimization and scale. Our experienced strategists and creators work alongside brand, content, demand gen, growth and partner marketing teams to turn complexity into clarity and engagement into results.

From video and social content to advanced initiatives and fully integrated campaigns, we bring the right mix of human creativity and intelligent technology to help you move faster, connect deeper, and perform better.

WHAT OUR CLIENTS ARE SAYING

"I had high expectations for the content for our new vertical content campaign and Content Matterz exceeded them all. The sky is the limit for how this campaign will perform with personalized assets like these. Plus our sales team is prepped with enablement tools that allow them to seamlessly continue the prospect journey."

5
Nichole Marsano
Vice President, Demand Generation
Payscale

"Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know that they have thought through every detail and your content will be perfectly tailored to your goal and your audience."

5
Lisa Buckowitz
Marketing Director, Zemax
Payscale

"Content Matterz has served as an extension of my marketing team for two years now, and together, we’ve accomplished a lot! Cara and her team have been effective in both copywriting and design. And the results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads for a whitepaper."

5
Rowena Kelly
Senior Marketing Manager
SAP Concur

"Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz."

5
Gina Peckman
Founder and CEO
PS Partners

"I’m always moving at the speed of light. Content Matterz keeps up with my pace, delivers incredible work on time and on budget and is a great partner to work with."

5
Michelle Kimihira
VP of Marketing, Enablement & Operations
Human Interest

"I consider Content Matterz part of my team and honestly, I couldn’t do it without them. After my weekly calls with my Content Strategist, I don't feel like I’m on an island alone anymore."

5
Karen Gernhardt
Head of Marketing
Docuvera

"There's been a breadth of opportunity and Content Matterz has allowed us to blaze the trail as a new brand. And as we've been acquired by Siemens, they've been amazing in making sure that we're not only leveraging Brightly in what we can do but also where we're able to lean into our new parent company's point of view as well."

5
Courtney Cheek
Content Marketing Manager
Brightly

"From our initial meeting we knew Content Matterz was a great fit. They learned our business, our differentiators, and our business priorities. Their strategic and pragmatic approach helped us move from marketing ideas to a marketing plan that could be executed."

5
Glen Cooper
CEO
Pico Logic

Our marketing strategies for software companies land prospects

Ready to help your customers feel seen with strategic content that hits when and where they need it most?

Contact Us